John H. Gohde Unleashed

John H. Gohde is happy to announce that there is still plenty of life left in this blog. Sphinn Central should be glad to hear about this since John will be reporting on the underbelly of Search Marketing in future posts.

Be smart and let WordPress do all the work for you. Plus, your trackbacks will now be reciprocal links when you elect to make them transparent.

Google does a good job of establishing brand names with a special form of a double-listing called an authority site that give searchers added value.

PageRank only counts in the SERPs when all other things are equal. Or in others words, pagerank is almost never a consideration for ranking better in the SERPs.

If you cannot link to your own webpages yourself, then why in the world would you think that anybody else would be interested in them?

Categories are born to be hierarchies. Using flat category structures is like shooting yourself in the foot.

Always give the readers of your website enough content to wet their appetites the first time around. Just be sure to leave those who read one of your webpages with a thirst to look around on your site for some for more content.

I cannot say that I really appreciate being screwed over by Google and/or WordPress. No matter what their official position states. Both operations are extremely buggy, in the opinion of John H. Gohde.

Never assume that any of Google’s computer algorithms will automatically make the correct decisions for you. Never assume that if you make all the correct decisions, that Google and your installed version of WordPress will actually do what you want done, all of the time.

Studying Google’s SERPs reveals a number of different things. Google lists do not always look the same. There is in fact a lot of variability in how search results are displayed. There are at least four different ways that a website can be displayed on a search engine results page.