Authority Sites Are About Branding
Google does a good job of establishing brand names with a special form of a double-listing called an authority site that give searchers added value.
Google lists up to two pages from a domain for any given search: a main listing and a second listing indented. Double-listings are coveted by search engine optimized websites because they tend to focus the attention of searchers and, thereby, attract more hits to your site.
Google does a good job of establishing brand names with a special form of a double-listing called an authority site that give searchers added value.
Studying Google’s SERPs reveals a number of different things. Google lists do not always look the same. There is in fact a lot of variability in how search results are displayed. There are at least four different ways that a website can be displayed on a search engine results page.