Amazon.com has 1.8+ million webpages each of which is automatically generated every time a new product is added. The only interesting, or fully developed, webpages to be found on Amazon.com are those for the same popular items being offered by off-line retailers. The long tail marketing tactics of Amazon.com apply only to their obscure hard to get items, most of whose corresponding webpages are quite undeveloped and empty. To try to apply the same long tail webpage development concept to the average site that contains only hand written content is an absurdity that perpetuates a fallacy of unreasonable expectations on the part of naive website operators.