Commentary on Search Engine Optimization or how to write web pages that rank well in the Google Search Engine Result Pages (SERPs).
Googler, Matt Cutts publicly outed a spammer using a text box to keyword stuff his webpages full of keywords. Whether or not Google can detect the gimmick of using tiny text boxes as a means of lamely hiding text on a webpage is totally besides the point. Adding hundreds of different words to a webpage, whether visible or invisible, would only decrease the keyword density of each of your keywords close to zero.
It is utterly amazing the number of websites out there that define their home page URL, two or three different ways. How can you ever expect to succeed in Google, when your own website is competing against itself?
Google does a good job of establishing brand names with a special form of a double-listing called an authority site that give searchers added value.
Categories are born to be hierarchies. Using flat category structures is like shooting yourself in the foot.
If you cannot link to your own webpages yourself, then why in the world would you think that anybody else would be interested in them?
Don’t be fooled into thinking that blogging with WordPress is easy. While anybody can put up a WordPress blog overnight, only a few can overcome all of the design and programming challenges necessary to excel with WordPress.
Studying Google’s SERPs reveals a number of different things. Google lists do not always look the same. There is in fact a lot of variability in how search results are displayed. There are at least four different ways that a website can be displayed on a search engine results page.
Most web developers create webpages visually with some type of WYSIWYG HTML Editor. In these types of visual editors, there is always more than one view of the hypertext document. While humans think in terms of the creative process of using pictures, different fonts, color, and size of print to create a pleasing visual effect; Google as a computer sees only the HTML source code view of what you have created. And, just like humans do to each other, Google discriminates against webpages based purely upon certain elements of the HTML view of your pages.
While other SEO blogs hint at what needs to be done. This post explicitly shows you how anyone can consistently knock out double listings in Google.
There are far too many SEOs out there spouting their mouths off, blindly repeating the latest gossip, about stuff that they obviously know nothing about. Not only does Leak Juice sound sleazy, it really doesn’t have anything to do with white-hat natural organic search engine optimization.
