At some point the content of what is on your webpage ultimately matters. Search engines parse text content while web surfers search for text content that answers their questions. Natural organic search engine optimization always focuses on text content development.
Do you use artificial black-hat SEO gimmicks in order to achieve your search engine optimization objectives? Or, do you use content driven natural organic search engine optimization to achieves long lasting results?
Always give the readers of your website enough content to wet their appetites the first time around. Just be sure to leave those who read one of your webpages with a thirst to look around on your site for some more content.