Covering what you need to know about Search Engine Optimization (SEO) for WordPress Blogs.
In a correctly operating blog, new posts are updated in Google within minutes of their being published. Therefore, there is no need for a Google sitemap other than as a way to encourage Google to indexed skipped posts and blog pages.
This blog is about providing practical information that the typical blogger can actually put immediately into use.
Just because a Wordpress Theme is advertised as being Search Engine Optimized does not mean that it actually is. Usually they are selling the sizzle, rather than the steak.
WordPress blogs have an optional excerpt field that should always be filled out. Google is aware of it. Use it as an alternate description tag. Bloggers should use it as a teaser that uniquely introduces each new post without duplicating the content of the actual post.
Comments are not enough for a blog to succeed in Google. John H. Gohde’s new blog ended up getting a fair number of his posts index, but the home page of the blog ended up in the supplemental index.
Technorati has their own version of Google’s Supplemental Index, otherwise known as their blog index where no one will ever see your posts. Before Technorati will list your posts in their General Tag Index, making them visible in Google, a lot of linking building is required.
John H. Gohde has observed that a few of his SEO blog posts have received a boost from a Technorati temporary feed link. Within a month or two, John thus has good reason to believe that his new posts should be receiving a more permanent boost in the SERPS from Technorati’s main Tag directory links.
Some of the most important search engine optimization plugins, like the Add Link Attribute plugin by Kaf Oseo are relatively unknown.
