SEO and WordPress Glossary
Our Glossary of Definitions defines terms in common usage on search engine optimization, W3C validation, WordPress Blogs, and on other topic areas discussed on this website.
Contents: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Definitions
- Accessibility – Describes the extent to which a website is usable to all visitors to the site, but especially in regards to its targeted audience.
- Algorithms – A computable set of steps to achieve a desired result.
- Anecdotal – Evidence based upon personal observations, case study reports, or random investigations rather than upon scientific study.
- Archives – In WordPress, archives are how posts posted during the same period of time are grouped together.
- Authority Site – A webpage listing in the SERPs that appears to be authoritative because it looks more impressive than all the others.
- Avatars – A graphical image or picture that is being used to represent a person posting a comment on the social media.
- Backward Links – A selective list of inbound links that Google shows in queries for which websites links to a given webpage.
- Batch processing – A form of transaction processing in which a group of transactions are collected together and processed at a later time against their master files, periodically.
- Black Hat SEO – Search engine spamming techniques that are about finding and aggressively exploiting the vulnerabilities of search engines for Internet marketing purposes.
- Blog – An online journal that is frequently updated and intended for general public consumption.
- Categories – In WordPress, categories are hierarchical structures used to group related posts together by topic.
- Crawlability – Refers to the ability of a search engine to crawl through the entire text content of a website, easily navigating to every one of its webpages, without encountering an unexpected dead-end or a chained redirect.
- CSS – An acronym that stands for Cascading Style Sheets or a list of style rules that tell how a web browser should display a webpage.
- Datacenters – Google datacenters are different copies of the Google search engine index that are located in various geographical locations of the United States and the globe in order to distribute the workload for searchs over thousands of different personal computers.
- Double Listing – Two webpage listings from the same website or domain that are listed back to back in the SERPs, where the second listing is indented.
- Feed – A function of feedreader software that crawls a site automatically looking for new content and then sends the information about new content found on your blog to subscribers of your feed.
- Google – Google is a collection of search engines which consists of many different editions, datacenters, and different and specialized topic areas.
- Googler – A googler is an employee of Google who is in the public eye as an unoffical spokesperson for Google.
- Heuristics – A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.
- HTML – A form of markup coding that instructs Web browsers on how it should display a webpage.
- Humanizing – Offering SEO advice as if there were actually a real human being individually passing judgment upon all the billons of web pages in Google.
- Inbound Links – A hyperlink to a website or blog that is coming from a domain that is located outside of the site.
- Internet Marketing – The marketing of products or services over the Internet, that covers hits to websites from all sources.
- Link Juice – A Black-Hat SEO term coined by Search Engine Marketing Consultant Greg Boser that refers to the pagerank obtained from collecting backwards links.
- Long Tail – Long tail is a statistical term that references the tail end of a lazy J demand curve.
- Marketing – The way a business organization identifies its customers, defines and develops the products or services that satisfy the wants and needs of its customers, and sells and distributes those products or services to its customers.
- Natural health – An eclectic self-care system of natural therapies that builds and restores health and wellness by working with the natural recuperative powers of the human body.
- Newsgroups – Discussion forums about a different subjects consisting of posts sent to a central hub site with batch processing and redistributed through Usenet, a worldwide network of newsgroups.
- Outbound links – A hyperlink on a website that points to a webpage that is outside of the site or domain.
- PageRank – A numeric rank of relevance assigned to a specific webpage by Google that falls somewhere between 0 (lowest) and 10 (highest) that is based upon a large number of proprietary factors that come from complex mathematical modeling of what Google thinks will produce high quality SERPs.
- Permalinks – In WordPress, permalinks are an option that when turned on results in the creation of readable URLs for posts and pages.
- PHP – An acronym which stands for Hypertext Preprocessor or an embedded scripting language used to create dynamic webpages.
- Ping – In WordPress, a ping is a signal sent from a website to a pinging service which in turn notifies search engines and all subscribers every time new content has been published on the site that sent the ping.
- Plugins – In WordPress, plugins are an easy non-technical way to customize a blog with one or more nonstandard PHP functions.
- Post vs Page – In WordPress, posts are treated differently from pages.
- robots.txt file – A text file used on websites to control which webpages of a website that the site owner has given a search engine permission to index.
- Scam artists – Criminals who pray on naive people in order to take advantage of their lack of knowledge, by scamming as much money out of them as possible.
- Scraping – The process of automatically crawling through a large number of sites, usually blogs, searching for and copying content.
- Search Engine Marketing (SEM) – The marketing of products or services over Internet search engines which is concerned with converting website hits into sales.
- SEO – Search engine optimization is the process of increasing the volume of referral search engine traffic to a specific webpage by optimizing content and HTML coding on the respective page.
- SERPs – Is an acronym that stands for Search Engine Results Pages that are returned when a person does a search on an Internet search engine.
- Server – A Web server is a dedicated computer used to deliver webpages and other files to via the HTTP protocol.
- Sitelinks – Dynamically generated links based upon Google’s toolbar traffic data that are shown on the bottom of a search listing in order to help Web searchers navigate an authority site site better in Google.
- Sitemap – A sitemap provides an overview of your website content in a format that depends upon whether the viewer is a human being or a search engine bot.
- Slugs – In WordPress, if your blog is using permalinks, a slug refers to how the post or page title is directly translated into the tail end of the URL.
- Social Media – The social media consists of websites that are based upon user participation and user-generated content.
- Spiders, Crawlers, and Bots – A program that automatically fetches or feeds pages to the search engine that sent it looking for content to index.
- Superstitious behavior – Behavior that is not based upon reason or scientific thinking.
- Tags – In WordPress, tags are a relatively new way of grouping similar posts together.
- Theme – In WordPress, your choice of a theme is the most fundamental or simplest way to customize your blog.
- Top node – The starting point of a tree data structure.
- Trackbacks – In WordPress, trackbacks lets you notify a participating external blog that you have linked to their post.
- Validation – Webpage W3C Validation involves checking the HTML markup code used to create a webpage against an arbitrary computer-language specification being promoted by the World Wide Web Consortium for the express purpose of looking for invalid code.
- Web browser – The program that people use when surfing the Web.
- Website Spamming – Intentionally using a black hat search engine manipulation technique designed to cause a reduction in the quality of the pages returned by the search engines because the pages that were Spammed contain little or no relevant content.
- White Hat SEO – Manipulating SEO on-page factors for better placement in the SERPs, as well as for improving visitor satisfaction.
- Wikify – Emulating the successful SEO style of Wikipedia on a webpage.
- WordPress – WordPress is an online blog publishing platform that was developed with PHP and MySQL and licensed under the General Public License.
- WYSIWYG – An acronym that stands for what you see is what you get. And is generally used in the context of a visual display webpage editor used for automatically creating webpages without any requirement for knowing how to write HTML markup code.
More About Our SEO Glossary of Definitions
This glossary was manually created. And, links intelligently to both our webpages and articles. The definitions are stored on a normal WordPress page rather than hidden in a secrete database. This allows our definitions to be both searchable and cross-linkable. Cross referencing our webpages rather than being extra work, is precisely what webmasters are supposed to do in order to establish a good internal link structure as well as build pagerank. Having a glossary is, also, an easy way to increase the number of webpages on any site.
This listing of definitions was created on a normal page. It mimics the glossary style used by Wikipedia. And, makes it very easy toWikify all of our posts and pages . And, uses an alternate page template to achieve its unique sidebar displays on the definition pages. Having originally attempted to use a glossaryplugin, the manual approach to creating a working glossary was altogether quicker, simpler, and far less toxic to our blog to implement.
4,669 views — Tags: authority site, backwards links, CSS, design, Google Gone Wrong, John H. Gohde, marketing, natural health, PHP, plugins, problems, search engine, search engine optimization, SERPs, social media, spam, superstitious, webmaster, website
» SEO and WordPress Glossary
Then help our blog by linking to it. Simply copy and paste the code below into your website (Ctrl+C to copy)
It will look like this: SEO and WordPress Glossary
Digg It Add To Delicious Stumble This Add to Technorati
