Black Hat SEO

Black Hat search engine optimization is about finding and aggressively exploiting the vulnerabilities of search engines.  It is really incorrect to call it SEO, at all.  Black hat is really only about SEM, Internet marketing, or website spamming.

Black Hat Search Engine Optimization

Black hat SEO techniques can be characterized by:

• Search engine manipulation that stresses gimmicks, programming tricks and technology that can be automatically deployed.
• The creation of brand new disposable websites for the sole purpose of spamming search engines.
• The delivery of quick results, often just for the short term.
• SEO that stresses external links.
  • Links are developed to aggressively manipulate search engines.
  • The value of cross-linking internal webpages together, and other on-page factors, is completely discounted.
• A lack of utility beyond the manipulation of search engines.
  • Adds No Value for Human Visitors.
• Use of any technique that has been forbidden by Google or violates the spirit of their webmaster guidelines.
  • Cloaking
  • Doorway pages
  • Hidden text or links
  • Keyword stuffing
  • Link farms
  • Link spam
  • Multiple websites with minimal original content
  • Sneaky redirects
  • Spamdexing

Black hat SEOs are obsessed with links. Belittle White hatters as lowly copywritters. And, are mainly only interested in obtaining immediate results.  They usually stress manipulating inbound links and anchor text; while adding nothing of real value that benefits the searchers who use search engines.

The end result of black hat search engine optimization is the creation of Search Engine Spam that is designed to satisfy only the needs of the Spammers.