Google as a Noun

Google is a collection of search engines which consists of many different editions, datacenters, and different and specialized topic areas.

Most webmasters fail to realize that they are dealing with more than one Google.

The SEO advice offered on this website pertains only to Google’s Web Search Engine. Google runs a lot of other search engines, such as Images, Video, News, and of course Blogs Furthermore, Google has many different foreign editions of their Web search engine.

Now combined that with the fact that Google uses 100’s of different datacenters.

Webmasters must resign themselves to accepting the fact that there is no such thing as a single search engine called Google, or a single Google SERP. Your SERP standings can change from one minute to the next.

Google as a Transitive Verb

To use the Google search engine to obtain information about a topic.