Gossip is What Counts in the SERPs
Google’s better idea was that the uniquely democratic nature of the Web was indicative of the anchor text of hyperlinks pointing towards webpages. And that what other people think is on a webpage says more about the contents of that page, than its actual contents.
Does that notion make anymore sense to you than it does to me?
Google, the Gossipmonger
Google is running a tabloid search engine where gossip and popularity contests counts more than actual content. According to Google, it does not matter if the popular vote of magazine subscribers says that a given magazine is total garbage not remotely about what it used to be good at. What counts in Google is how many links you can get from sellers of commercial garbage who are trying to sell just another magazine totally irrespective of how on topic the actual magazine might be.
So you can see right off, that the producers of products that can be sold have a built-in advantage in Google.
Google’s Brain-Dead Algorithms
Further, what does that say about Google’s algorithms? It tells me that their algorithms must be brain-dead, and not very good at all at determining actual page content. The very existence of Google’s pagerank speaks to the undeniable fact that their algorithms are not all that good at determining actual page content.
According to Google, it does not matter what the actual street address of your business is. What actually counts is what other people think, that it is. So, if your business ever were to move, Google with its show map feature will in fact be promoting the wrong address of your business for years to come. So, much for the democratic nature of the Web and its corresponding mob rule mentality.
Sorry Google, but your entire notion of the superior value of anchor text is totally screwy.
The only bright side of the equation is that the on-page factors of white hat search engine optimization are a lot more effective than most Black Hat SEOs say that they are. On the downside, you might have to eventually waste you valuable time on doing totally stupid stuff like building external inbound links to important webpages of yours, otherwise known as Spamming or Google Bombing.
- Natural Organic Search Engine Optimization
- Pagerank Is About Counting Links
- Word Count - Getting it Right, Counts Big
July 19, 2008 at 11:11 pm
Great info - keep up the great work.
August 31, 2008 at 1:30 am
well yes, Google Algorithm is based on links and various other factors but do you actually believe that search engines could possibly take human views into consideration while ranking website???
August 31, 2008 at 8:16 am
Actual website traffic usage data as measured by Google’s toolbar is currently being used in Google. Sitelinks listed under authority sites. And, Google’s latest change toward suggested searches in their Related Searches is reported to come from their toolbar usage data.
Do a search on SEO, for example, and both on top and the bottom of each search results page and you will now see Related Searches that have been suggested by Google.
December 20, 2008 at 12:28 pm
I had the Natural Health magazine in mind when I wrote this post.
This magazine has finally achieved authority site status. But, is the magazine any good for those who actually know something about the subject? And, is its ranking in the SERPs reflective of the quality of its content? The magazine reviews at Amazon.com document that the magazine went south a long time ago.
December 25, 2008 at 5:38 am
[...] any type of criticism of their development efforts. John H. Gohde on the other hands knows that Gossip is What Counts in the SERPs. John, thus, has a lot of incentive to knock [...]