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	<title>John H. Gohde Unleashed &#187; authority site</title>
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	<link>http://blog.naturalhealthperspective.com</link>
	<description>SEO Tips &#38; Tricks: They Don’t Want You to Know About</description>
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		<title>Authority Sites Are About Branding</title>
		<link>http://blog.naturalhealthperspective.com/post/authority-sites-branding/</link>
		<comments>http://blog.naturalhealthperspective.com/post/authority-sites-branding/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 23:45:39 +0000</pubDate>
		<dc:creator>John H. Gohde</dc:creator>
				<category><![CDATA[Google Double Listings]]></category>
		<category><![CDATA[authority site]]></category>
		<category><![CDATA[Google Gone Wrong]]></category>
		<category><![CDATA[John H. Gohde]]></category>
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		<description><![CDATA[Google does a good job of establishing brand names with a special form of a double-listing called an authority site that give searchers added value.]]></description>
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		<title>Knocking Out Double Listings</title>
		<link>http://blog.naturalhealthperspective.com/post/knocking-out-double-listings/</link>
		<comments>http://blog.naturalhealthperspective.com/post/knocking-out-double-listings/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 22:32:56 +0000</pubDate>
		<dc:creator>John H. Gohde</dc:creator>
				<category><![CDATA[Google Double Listings]]></category>
		<category><![CDATA[Anchor Text]]></category>
		<category><![CDATA[authority site]]></category>
		<category><![CDATA[Google Gone Wrong]]></category>
		<category><![CDATA[John H. Gohde]]></category>
		<category><![CDATA[SERPs]]></category>
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		<description><![CDATA[While other SEO blogs hint at what needs to be done.  This post explicitly shows you how anyone can consistently knock out double listings in Google.]]></description>
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		<title>SEO is NOT about Saving the World</title>
		<link>http://blog.naturalhealthperspective.com/post/seo-not-saving-world/</link>
		<comments>http://blog.naturalhealthperspective.com/post/seo-not-saving-world/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 02:32:40 +0000</pubDate>
		<dc:creator>John H. Gohde</dc:creator>
				<category><![CDATA[SEO Fun]]></category>
		<category><![CDATA[authority site]]></category>
		<category><![CDATA[computer algorithm]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Google Gone Wrong]]></category>
		<category><![CDATA[John H. Gohde]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[superstitious]]></category>
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		<description><![CDATA[Ranking well in the SERPs has nothing to do with earning trust.  Authority sites only look impressive on Google listings.  Google knows nothing about truth, nor trust.  Google is interested in how a webpage behaves, as well as in the traffic patterns of actual Web surfers.
]]></description>
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